01604cam a2200325 i 4500 1726505249 TxAuBib 20241119120000.0 240428s2023||||||||||||||||||||||||eng|u 9786075695778 paperback 607569577X paperback TxAuBib rda eng spa eng Godin, Seth, author. This is marketing Spanish. Esto es marketing : no uses el marketing para solucionar los problemas de tu empresa: úsalo para solucionar los problemas de tus clientes / Seth Godin ; tradicción, Isabel Murillo. Ciudad de México : Paidós, 2023. 260 pages : illustrations ; 19 cm. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (pages [255]-258). For the first time, Seth Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better.Truly powerful marketing is grounded in generosity, empathy, and emotional labor. 20241119. Marketing. Spanish language materials. . Materiales en español. Murillo, Isabel, translator. TXKIP